Categories: General
      Date: Dec 18, 2014
     Title: LLS rebrand

Logo design - LLS Football coaching company rebranded



LLS were formally know as Little League Sports a football coaching company founded in 2008. The business has grown quickly and now works in partnership with professional clubs across the Northwest. The age range that they appeal to has also broadened, with the company still providing coaching sessions to primary school aged children, but also adding educational courses for 16-19 year olds.

As the target market for the company has grown the directors felt it was time to alter the brand. The company name was changed to LLS and the logo, branding elements and website were refreshed. The aim is to appeal to the broader audience the company is now targeting.

I produced a whole range of materials for the refresh of the LLS brand. Using the new logo as the building block the identity was rolled out across their website, stationery and promotional materials. The website features an online booking system that allows people to book their places on a course and then allows LLS to see who has booked on what course and the revenue that each course was generating.

Please check back soon for the full portfolio project!

image: LLS logo design

LLS logo design