![LLS Logo on Red](https://www.jondrew.co.uk/wp-content/uploads/2017/09/jd_graphics_slides_1.jpg)
about
LLS are a Merseyside based sports organisation that have two distinct areas to their business. One area provides sports coaching to 4 -16 year olds. The other arm of the business provides coaching qualifications to the 16+ age group, this pathway leads to higher education or professional coaching.
![LLS - Innovators in Sports Coaching and Education](https://www.jondrew.co.uk/wp-content/uploads/2018/11/LLS-slide-13.jpg)
![LLS Logo](https://www.jondrew.co.uk/wp-content/uploads/2018/11/LLS-slide-14.jpg)
STRATEGY
LLS must be represented as a multi sport provider. A lot of their focus is around football but they must avoid being portrayed as a football specialist. The previous logo marque was complex and used a lot of effects and colours. The logo and identity must reproduce in a bold and effective manner across clothing, digital and large scale printed applications. The identity as a whole must appeal to the youth market at which it is aimed but also must reassure parents as they are key to the post-16 market the company specialises in.
![LLS Liverpool Identity Design](https://www.jondrew.co.uk/wp-content/uploads/2017/09/jd_graphics_slides_3.jpg)
![LLS Photograph](https://www.jondrew.co.uk/wp-content/uploads/2017/09/jd_graphics_slides_4.jpg)
![LLS Logo under Construction Example](https://www.jondrew.co.uk/wp-content/uploads/2017/09/lls-logo-construct.jpg)
![LLS Web Branding Example](https://www.jondrew.co.uk/wp-content/uploads/2017/09/jd_graphics_slides_5.jpg)
![LLS Web Page](https://www.jondrew.co.uk/wp-content/uploads/2017/09/jd_graphics_slides_6.jpg)
![LLS Desktop Web Design](https://www.jondrew.co.uk/wp-content/uploads/2017/09/jd_graphics_slides_7.jpg)
![LLS - Mobile Web Design](https://www.jondrew.co.uk/wp-content/uploads/2018/11/LLS-slide-15.jpg)
![Icon Design by Jon Drew](https://www.jondrew.co.uk/wp-content/uploads/2017/09/jd_graphics_slides_9.jpg)
![LLS Website Design](https://www.jondrew.co.uk/wp-content/uploads/2017/09/jd_graphics_slides_10.jpg)