Mike Pye has build a collaborative agency where specialist workers with specialist skills are bought in for each individual project.

This means that the agency is flexible but still able to supply ‘expert’ services whilst being cost effective. There are no major overheads such as expensive office space and no employees that are not ‘fee earning’. This reduces any wastage and gives the clients the best value.

Create a modular, flexible identity design where the pieces can be arranged to form new messages. A bit like the agency.